A simple brand kit gives every club volunteer the same reliable starting point. It reduces guesswork, protects Rotary’s identity and makes it easier to hand communications responsibilities from one person to the next.
Build your club brand kit
Set up the correct club logo, Rotary colours, fonts and approved assets in Canva so your club can create consistent communications with confidence.
A simple brand kit gives every club volunteer the same reliable starting point. It reduces guesswork, protects Rotary’s identity and makes it easier to hand communications responsibilities from one person to the next.
Create or download your club logo through the Rotary Brand Center. Do not type your club name beside a Rotary wheel, rebuild the logo yourself, recolour it, stretch it or use a generic Rotary logo when an official club signature should be used.
One dependable home for club assets
Official logos
Correct club signatures and approved variations.
Colours and fonts
Rotary’s core colours and approved typefaces.
Approved assets
Club photographs, campaign graphics and partner marks.
Club templates
Reusable designs for the communications you create most.
Choose the setup your Canva account supports
Canva’s menus and brand features vary by plan, team role and administrator settings. Both routes below create the same practical result.
You have Brand Kit access
From the Canva home screen, open Brand or Brand Hub, create a kit and name it Rotary Club of [Club Name].
Use the kit’s dedicated areas for logos, colour palettes, fonts, photographs, graphics and templates.
You do not have Brand Kit access
Create a shared folder called Club Brand Kit and a design called START HERE – Club Brand Board.
Place the approved logos, colour codes, font names and usage notes on the brand board, then store reusable designs in the same folder.
Create and download your official club logo
Sign in to the Rotary Brand Center with your My Rotary account. Use its logo tools to create the official signature for your club and download the versions provided for digital and print use.
Use your club’s full, correct name.
Download a full-colour version for light backgrounds.
Download an approved reversed or one-colour version if the Brand Center provides one.
Keep the original downloaded files unchanged in a clearly labelled folder.
Add the approved logo files to Canva
Upload the downloaded logo files to the ordinary logo or asset area of your Canva brand kit or shared folder. Give each file a name that tells volunteers exactly when to use it.
Club Signature – Approved Reverse – Dark Background
Club Signature – Print Original – Do Not Edit
Enter Rotary’s core colours
Create a colour palette called Rotary Core. Enter the hexadecimal codes exactly as shown.
These two colours are the safest starting point for club communications. Add secondary colours only from Rotary’s current official palette—do not sample colours from an old flyer or online image.
Set your club’s Canva fonts
Rotary lists both licensed and free typefaces. For a club kit that volunteers can use easily, select the approved free options available in Canva.
Use for headlines, navigation labels, calls to action and clear digital communications.
Use selectively for body copy, secondary headlines or captions when a serif typeface suits the design.
Approved alternative: Arial may be used when Open Sans is unavailable. Frutiger and Sentinel require licences; do not upload or distribute licensed font files unless your club has the appropriate rights.
Add approved club assets
A useful brand kit contains more than a logo. Add a small, carefully chosen collection of assets that club volunteers may genuinely reuse.
Authentic, high-quality images with the necessary consent and credit information.
Current graphics downloaded directly from the Rotary Brand Center.
Approved files supplied by the partner and used according to the agreement.
Create five starter templates
Begin with the communications your club creates repeatedly. Keep each template simple and include short instructions inside the file.
Event or fundraiser: date, time, location and one clear action.
Club impact story: strong photograph, short result and partner credit.
Speaker or programme: speaker name, topic and meeting details.
Membership invitation: welcoming message and easy next step.
Club presentation: title, content, photograph and closing slides.
Use a folder structure everyone can understand
01 – Logos – Do Not Edit
02 – Colours and Fonts
03 – Approved Club Photography
04 – Reusable Templates
05 – Current Campaigns
99 – Archive
Archive outdated campaigns and old logo files so they are not accidentally reused, but retain them if the club needs a historical record.
Before you share the kit
The official club signature is used throughout.
Hex codes match Rotary’s current palette.
Free or properly licensed typefaces are selected.
Photos, partner logos and other assets may be reused.
Two current leaders can administer the shared space.
Volunteers copy templates rather than edit originals.
Use the official guidance or contact the District team
If you are unsure which logo, colour or asset to use, check the current Rotary guidance before publishing. The District Public Image team can also review a club kit or template.
Rotary Brand Center Canva Brand Kit help Contact District 7040