Rotary District 7040, public image, communications, Rotary Brand Center, Rotary branding, club logo, Canva templates, social media, Facebook, Instagram, YouTube, storytelling, photography, accessibility, artificial intelligence, AI best practices, club resources, Ontario, Quebec, Nunavut, New York
District 7040 Public Image & Communications

Start with the
Rotary Brand Center

Rotary’s official source for club logos, brand guidelines, templates, images and messaging. Begin there—then use District 7040 resources to put the brand into practice.

Open the Rotary Brand Center Explore District resources

The official starting point

Build from Rotary’s official brand resources

The Brand Center gives clubs the correct foundation. Sign in with your My Rotary account to create an official club signature and find current assets for your communications.

Logo

Create your club signature

Generate the correct Rotary logo with your club name.

Templates

Use official materials

Find editable templates, campaigns and promotional tools.

Visuals

Find images and video

Access Rotary visuals approved for member communications.

Guidance

Check voice and style

Use current standards for colour, typography and messaging.

Put the Rotary brand into practice

Once you have the right official assets, District 7040’s practical guides and templates will help your club create consistent, accessible and welcoming communications.

District 7040 resources

What would you like help with?

1

Build your club brand kit

Set up the correct club logo, Rotary colours, fonts and approved assets in Canva.

Go to the brand kit guide

2

Create something quickly

Start with a District template for an event, project, speaker, membership post or story.

Browse Canva templates

3

Use AI responsibly

Check what is appropriate, what needs care and what must never be entered into an AI tool.

Use the AI quick check

Featured guide

Build your Rotary brand kit in Canva

A step-by-step guide for setting up a reliable Canva workspace for your club. Keep the right assets in one place so every volunteer can create materials that look connected and credible.

Open the Canva brand kit guide

Your kit should include:
01  Your official club signature from the Brand Center
02  Rotary’s approved colour palette and fonts
03  District and campaign assets you use regularly
04  A small set of approved club photographs
05  Shared templates with clear editing instructions
Important: Download or create your club signature in the Rotary Brand Center first. Do not recreate, recolour, stretch or use AI to generate a Rotary logo.
Ready to customise

Canva templates for District 7040 clubs

Open a template, make a copy, add your club details and replace the sample photograph. Keep the layout and core brand elements intact.

Social media

Event or fundraiser

A clear, square announcement with room for the date, location and one strong call to action.

Use this template

Social media

Club impact story

Show the people, partnership and result behind a project without crowding the story with text.

Use this template

Social media

Speaker or programme

Promote a guest speaker or meeting programme with a consistent, easy-to-read format.

Use this template

Social media

Membership invitation

Invite prospective members to a meeting, service activity or relaxed club social.

Use this template

Print & digital

Poster or flyer

A flexible portrait layout for community noticeboards, email and downloadable event information.

Use this template

Presentation

Club presentation

Simple opening, content and closing slides for club updates, partners and community audiences.

Use this template

Learn by task

Practical communications guides

Short, useful guides for the work club public image volunteers do most often.

Guide 01

Social media essentials

Plan a useful content mix, write stronger captions, choose the right format and handle comments well.

Guide 02

Tell a Rotary story

Move beyond a cheque presentation: show the need, the people, the action and the change created.

Guide 03

Promote an event

Build a simple campaign timeline and make every post answer who, what, when, where and why.

Guide 04

Photography, dignity & consent

Capture authentic action while respecting privacy, consent, children and community participants.

Guide 05

Accessible communications

Use alternative text, captions, contrast, plain language and accessible documents from the start.

Guide 06

Get featured by the District

Prepare a strong club submission with verified details, a useful link and a high-quality photograph.

Submit your story

Add each guide link as it is published. Unlinked guide cards can remain as a visible roadmap or be hidden until ready.

Artificial intelligence

Use AI to assist your work—not replace judgement

AI can help with non-confidential, public-facing work. A Rotarian remains responsible for every fact, image, decision and final communication.

Good uses

Assist and accelerate

  • Draft public posts or newsletters

  • Brainstorm campaign and project ideas

  • Prepare talking points or presentations

  • Translate non-confidential content, with human review

  • Analyse publicly available data

Pause and check

Use extra care

  • Verify facts, quotations, links and sources

  • Check bias, tone, context and accessibility

  • Obtain consent before using identifiable images

  • Label heavily altered or AI-generated media

  • Get approval for note-takers, automation or connected tools

Do not

Protect people and Rotary

  • Upload member, donor or participant data

  • Enter budgets, grants, contracts or internal records

  • Upload Rotary logos or Brand Center files

  • Generate or alter any Rotary logo

  • Fabricate people, quotations, partnerships, impact or evidence

Before you publish: Check accuracy, credible sources, privacy, consent, bias, cultural context, accessibility, Rotary voice and brand compliance. If AI materially shaped the text, image or design, disclose that assistance clearly.
Your District team is here to help

Have a story, campaign or communications question?

Share strong club stories with the District, request a brand check or ask for support before a sensitive or high-profile communication goes live.

Submit a story Contact the Public Image team

Page owner: District 7040 Public Image Chair  •  Resources reviewed at least annually and when Rotary guidance changes