August: Membership & Extension Month
Clubs around the world approach membership in very different ways. Recognizing and acting on the unique needs, customs, and changes in your community will enhance your ability to bring in new members and inspire existing ones. 
Worldwide, 68% of Rotary club members are between the ages of 50 and 70. Are there opportunities for younger members in your club?
Strong membership enables your club to do good in your local community and around the world. A strong membership also raises the public’s awareness of Rotary and increases support for The Rotary Foundation and its programs. Building membership is a top priority throughout Rotary, from the RI Board and Rotary coordinators to district leaders. Focusing on membership is most important, however, for club leaders, because they have the greatest power to improve it.
53% of terminating members report that their club leaders never asked for member input.