Content Marketing delivers valuable information that your audience wants and needs. For a potential Rotarian that would include information about how belonging to Rotary offers the opportunity to network and to join together with like minded people to make the world a better place. Creating a variety of engaging content on a consistent basis and delivering it through the best channel where people can find it the essence of Content Marketing. This year’s Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs offers some insights as to how best to do this.
B2B companies report that the most effective tactic are :
  • in-person events (69%)
  • webinars (64%)
  • videos (60%)
  • blogs (60%)
  • case studies, white papers, research reports and eNewsletters (58%)
B2B companies report that he most effective social networks for content marketing are :
  • LinkedIn (63%)
  • Twitter (55%)
  • YouTube (48%)
  • SlideShare (42%)
  • Vimeo (405)

For more information contact District PR Chair Martha Weaver.