Rotary International and our club are working hard to bring public awareness of what Rotary is and what we do. We encourage our new members to learn all they can about Rotary. A question often asked is: What is Rotary? Your response could sound something like this: (often referred to as your “elevator speech”) “Rotary is a global network of community volunteers. Rotary members are business, professional, and community leaders who provide humanitarian service, encourage high ethical standards, and help goodwill and peace in the world.” There are various opportunities throughout the year to issue Press Releases to the local newspapers advising what our club is doing and the Public Relations committee is responsible for actively promoting these events to bring attention to the good works that we do.